Interestingly, after Bitcoin surged to $100,000, BTC holders rushed to buy Rolex watches. Many experts have discovered an unusual trend in the crypto community: Bitcoin holders are poised to spend their hefty earnings on luxury watches, with a strong preference for the Rolex brand.

The Luxury Watch Guy, a supplier of high-end watches, posted on their account that experts observed a frenzy of demand for luxury watches on the back of Bitcoin’s stunning rally to the $100,000 landmark. Curiously, this way, BTC owners confirm the adage that time is money.

“I’ve been involved in cryptocurrency since 2021, and recently sold a small portion of my digital assets to buy the watch of my dreams,” one follower confessed.

In response to these posts, several users noted that expensive watches could serve as an alternative means of preserving capital. This applies particularly to Rolex watches, which remain in demand due to their brand prestige, exclusivity, innovative designs, and consistent production. Experts underscore their steady demand for decades. Nowadays, Rolex watches enjoy enormous demand.

The list of notable models also includes a piece from Franck Muller. The brand offers watches inspired by cryptocurrency, which can be purchased using Bitcoin. Jacob & Co. also accepts digital assets for their exclusive watches.