Let's note, Amazon already has in its arsenal the Alexa technological platform. Experts note that Amazon, as a rule, is not interested only in new technologies, but also in platforms that will allow the brand to use its own know-how. Here there is is a list of five young startups that will be financially supported by Amazon.

The first startup, which was awarded the attention of an American corporation, was the Orange Chef project, based on the connected kitchen market. Analysts of the Alexa fund, owned by Amazon, explain that "smart kitchens" category is one of the most promising areas in the world of Internet stuff. The Orange Chef Co. Prep Pad is the revolutionary new kitchen scale connects wirelessly with your iPad to weigh and analyze your food, then displays the nutrition information so you can easily see and adjust what you're eating — no measuring or counting required. The tool works with the Countertop iPad app (available through iTunes), which helps you set and reach your health goals.

Scout Alarm is an advanced home security system that offers complete monitoring of doors and windows. The system was developed by a team of engineers and designers to provide homeowners with a cutting-edge, affordable wireless home security solution. As a next-generation system, the platform was designed with compatibility in mind and is able to work with other many other smart home systems and controls, including NEST, Amazon Echo, IFTTT, hue, LIFX and more. The Scout system is managed entirely through any web-enabled device with the Scout app. This also allows users to 'self-monitor' their system and receive alerts should a sensor be triggered. Unlike many new entrants to the home monitoring space focused on providing a strictly self-monitored solution, Scout Alarm understands the importance and safety benefits of professional monitoring and offers an affordable, no-contract option for professional 24/7 monitoring.

Garageio is a smart home garage door controller created by Alottazs Labs. Garageio consists of a WiFi enabled control hub which attaches to the garage door opener and controlled through the Garageio mobile or desktop application.The control hub can connect up to three separate garage doors from the same device. The Garageio iOS and Android application allows the user to remotely manage each connected garage door independently. The user can also grant and accept access to other garage doors from other Garageio users.

Toymail is another relevant start-up that allows parents to stay in touch with their own children. Toymail is building a toy for kids to send and receive voice messages with friends and family. Their toys will deliver messages in your voice or a funny one. And kids can reply right back! When the child is notified, the toy makes various sound signals - snorts, coughs, squeals. Toymail entertains, educates, and keeps children connected to those they love, without putting them behind another screen. In this case the Amazon's participation is necessary for the gadget's improvement – in the future the application will remember the parental speech, and also read audiobooks for children.

Finally, Amazon could not ignore the automotive voice technology. Mojio Startup from Canada is engaged in the release of board diagnostics sets - sensors that are attached to the car. With the help of this gadjet, the car owner can receive information about everything that happens under the hood. The system is capable to analyse the condition of the car and sending the owner the necessary recommendations.